Product Designer · UX/UI · Web & Mobile

Rui Duan — Product Designer.

I design and ship accessible web and mobile experiences through product thinking, strong UX/UI craft, and data-informed iteration.

My work spans product structure, responsive interface systems, implementation, launch, and post-launch optimization.

Selected product work

Shipped ownership and measured iteration lead the collection, followed by professional interface work and a clearly labeled product concept.

BAZIC website system featured project preview

Product DesignProfessionalLive

From outsourced website to an internally owned Shopify ecosystem

Live product ecosystem · approximately 90% ownership · a two-month A/B test increased Product Catalog entry visits by approximately 200%.

Web/Product Designer2024–Present

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Three responsive SuperWorld homepage interface directions

Product DesignInternshipDelivered

Making an AR platform easier to understand

Shipped responsive UI/UX · real user feedback · 12% relative sign-up conversion increase after the combined experience launched.

UI/UX Design Intern2020

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Product DesignPersonal projectConcept

Designing a clear join-and-track experience for social fitness challenges

Research-informed MVP · approximately 50 survey respondents · five user interviews · active development with an engineering partner.

Product Designer / UI/UX Designer2025–Present

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See all product work

Process

How I Work

I connect product decisions to interface craft and delivery, then use what happens after launch to guide the next iteration.

01
Understand
Clarify business needs, user context, behavioral data, and platform constraints.
02
Define
Shape the information architecture, user flows, and product or content structure.
03
Design
Build accessible interactions, responsive UI systems, and testable prototypes.
04
Ship
Work through implementation, responsive QA, stakeholder review, and launch.
05
Learn
Use behavioral signals and feedback to prioritize post-launch iteration.

Selected Visual & Motion

My background in graphic design and animation still informs how I work. This smaller collection includes identity, typography, illustration, and motion as supporting craft evidence.

Explore visual and motion work