Visual Design / Brand concept
Numi Tea rebrand
A concept identity built around minimal forms, muted color, and tea-inspired imagery.
This concept reimagines Numi Organic Tea through a quieter visual language influenced by minimalism and wabi-sabi. I explored three logo directions and developed the selected tea illustration and wordmark through color variants, tea-tag concepts, and a repeatable graphic system.
- Role
- Graphic Designer
- Project type
- Brand concept
- Timeline
- 2020
- Status
- ConceptBrand concept; no commission, adoption, or commercial result is claimed.
- Collaboration
- Independently developed the creative brief, logo exploration, illustration, packaging, and brand applications.
- Team
- Independent concept work
Overview
This concept reimagines Numi Organic Tea through a quieter visual language influenced by minimalism and wabi-sabi. I explored three logo directions and developed the selected tea illustration and wordmark through color variants, tea-tag concepts, and a repeatable graphic system.
Visual system
Minimal forms, muted color, and tea-inspired imagery carry the identity from the logo into color studies, tag concepts, and repeatable graphic applications.
Project status
Brand concept
This self-directed concept was not commissioned by or affiliated with Numi Organic Tea.
Selected Numi artifacts
