Visual Design / Personal project

Captured Moments / TVC

Character, environment, sequence, and final-motion craft from a self-directed animation project.

Captured Moments is a compact visual-development and motion study. The selected evidence follows Rui-created character sheets, color scripting, environments, and the final animation while keeping motion secondary to the portfolio’s product-design focus.

Role: Animation & Visual Development
Project type: Personal project
Timeline: 2018
Status: DeliveredCompleted personal animation project.
Collaboration: Independently developed the visual concept, character and environment artwork, storyboard sequence, animation, and final edit.
Team: Rui Duan

Captured Moments color script sequencing the animated story — The color script maps the story from a muted opening through underwater and forest environments.

Visual development

The project moves from character construction and expression studies into a color script and finished environments. The sequence uses recurring eye, water, flower, and forest imagery to connect the visual beats.

Character and sequence

Captured Moments main character turnaround sheet — The turnaround establishes proportion, silhouette, and costume for animation.

Captured Moments character expression sheet — Expression studies support the emotional changes across the sequence.

Finished environments

Blue underwater environment with the character surrounded by fish — The underwater scene shifts the story into a cooler, expansive palette.

Mountain environment with the character facing the horizon — A wide mountain composition creates a pause between denser visual beats.

Forest environment with luminous flowers and the main character — The forest scene resolves the sequence with warmer light and layered depth.

Project status

Completed personal project

This project is presented as supporting visual and motion craft, not as a commercial production.