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my
TRAJECTORY
Honors student
Masters of Science
Bachelors Of Arts
student life
Embarking on my creative journey at LASALLE College of the Arts in 2015, I delved into the realm of animation—a discipline that not only refined my artistic prowess but also instilled in me a deep appreciation for the intersection of technology and creativity. Immersed in a rigorous curriculum, I honed my skills in 2D and 3D art, traditional and digital modeling, and animation technicalities.
Fueling my passion for design, I crossed continents to California State University, San Bernardino. Here, I delved into the intricacies of graphic design, excelling in typeface design, illustration, branding, and the nuanced world of UI&UX. The diverse projects I undertook not only earned me a coveted spot on the Dean’s list but also solidified my commitment to the dynamic field of design.
Eager to bridge the gap between design and data, I sought to augment my creative prowess with a master's program in business analytics at Trine University. Completing this intensive program in just one year, I cultivated a unique skill set that I believe synergizes seamlessly with UI&UX design. The fusion of analytical acumen and design sensibilities has proven advantageous in my current role, driving my commitment to crafting user-centric and data-informed design solutions.
My academic journey, marked by a convergence of artistry and analytics, positions me as a UI&UX designer with a holistic understanding of the creative process. I am excited to leverage this diverse background to create immersive and impactful user experiences, seamlessly blending aesthetics with analytical insights.
Trine University
California State University, San Bernardino
LASALLE College Of The Arts, Singapore
Artwork has been selected in Brother Joseph McNally Gallery exhibiton and the foly animation was performed in The Singapore Airlines Theater.
UI&UX DESIGN
gRPHIC DESIGN
Animation
work life
In 2017, I embarked on a collaborative project between Blessings in a Bag and LASALLE, where my role as a photographer and editor allowed me to blend visual storytelling with technical expertise.
In 2018, at ZING media in Singapore, I transitioned into the realm of graphic design, contributing to the company's visual narrative through the creation of graphics, videos, and interface elements.
In 2020, my passion for UI&UX design came to the forefront during an internship at SuperWorld. Here, I spearheaded a website redesign project, immersing myself in the intricacies of user-centric design principles. Additionally, I crafted promotional videos, seamlessly integrating aesthetics with functionality.
The journey continued in 2021 as I joined Kingsly Hardwood & Accessories Outlet as a graphic designer. My focus centered on redesigning the website and creating corporate design elements, further refining my ability to merge visual aesthetics with brand identity.
The pinnacle of my experience unfolded in 2022 at Bazic Products, where I assumed the role of a product designer. This multifaceted position involved not only website design but also packaging and branding, along with photo and video editing. This comprehensive exposure has uniquely equipped me with a holistic understanding of design, positioning me as a UI&UX designer adept at creating visually compelling and user-centric digital experiences.
Product Designer, Bazic Products
- Spearheaded the design of the company's website, which encompassed user research and user interface design, progressing from website workflow to wireframe creation and the final visual layout. And ensured the seamless implementation of these designs across multiple platforms, including Shopify, WordPress, and Bigcommerce.
- Collaborated closely with the marketing department to analyze feedback data and develop strategies for effective product promotion, which allowed us to continually improve our offerings and engage with our audience more effectively.
- Responsible for crafting product packaging, imprints, and supportive materials such as posters and catalogs.
- Fulfilled the company's photography and videography needs by capturing product and event images and videos.
Graphic Designer, Kingsly Hardwood & Accessories Outlet
- Crafted a comprehensive branding design for the company, encompassing elements like logos, business cards, stickers, stationery, and more.
- Responsible for designing promotional materials such as posters, flyers, banners, tags, paper bags, and other marketing collateral.
- Collaborated with the marketing department to analyze user experiences, pinpoint specific requirements, and smoothly blend design with marketing strategies.
UI/UX Designer, SuperWorld
- Collaborated on designing responsive websites with the product team, ensuring optimal user experiences across desktop, tablet, and mobile platforms.
- Crafted graphics and drafted UI/UX design visual layouts and videos based on the virtual world aesthetics of SuperWorld to improve the user experience.Achieved a 12% increase in sign-up conversion rates by redesigning the FAQ page and homepage, offering a comprehensive introduction, and ensuring a user-friendly browsing experience.
- Created promotional videos and animations, employing detailed storyboards as a comprehensive visual guide throughout the entire storytelling process
Graphic Designer, ZING Media,
- Developed meetings, events, introduction graphics, and videos using Photoshop, Illustrator, and After Effects.
- Produced a brief pilot animation for a film utilizing TV Paint and Premiere.
- Actively participated in videography and photography tasks.
Photographer, Video and Photo Editor Intern, Blessings in a Bag and LASALLE collaborative project,
- Engaged in communication with the organization to establish objectives and specific plans.
- Oversaw the entire project's material design.
creative & passion
UI&UX DESIGN
Research, Flowchart, Functional Map, Wireframe, Mockup(Graphic, Illustration, Motion Effect), Prototype
Software: Sketch, Adobe XD, Figma, Axure RP, Miro, Xmind, Shopify, Bigcommerce, Wix, Webflow, WordPress
Graphic design
Typeface, Typography, Branding, Motion Graphic, Interactive Design, Data Visualization&Interpretation, illustration
Software: Photoshop, Illustrator, InDesign, Canva, Lytho, Klaviyo, Mailchimp
animation
Research, Concept Design, Storyboard, Visual Style Design, Modeling, Animatic&Animation, Music&Sound Editing, Video Editing&Effects
Software: After Effects, Premiere, Final Cut Pro, TV Paint, Zbrush, Maya
