Feather Brand

"Feather" is a revolutionary mobile video app that seamlessly integrates video chatting and sharing functionalities. Symbolized by the letter "F," it embodies connections with friends, family, and the future. Moreover, "Feather" evokes imagery of the quill pen, symbolizing the transmission of information and ideas. By harnessing the power of this symbol, "Feather" aims to connect users with the world around them, ensuring they are never alone in their experiences.

Creative Brief

Background

This brand design is tailored for a video communication app where users can seamlessly chat and share videos. Particularly relevant during the pandemic, the app endeavors to bring happiness to its users. With a focus on enhancing user experience, the brand aims to become more user-friendly, catering to the needs of its diverse audience.

Project Overview

The aim of this project is to develop a brand that can provide support to individuals impacted by the pandemic. This social communication platform will offer a range of features including both chatting and video sharing functionalities, akin to popular platforms like TikTok. By fostering connections and facilitating shared experiences, the brand seeks to uplift and empower its users during challenging times.

Target Audience

Our brand is designed for individuals who enjoy social interactions and video content, particularly those who find themselves spending more time at home due to the pandemic but still crave connection and entertainment. Our product is crafted to enhance their lives, offering them moments of warmth, relaxation, and enjoyment as they connect with others and share experiences through our platform.

Competition

Through the analysis of three exists company in the comprtitive lanscape, list their goal, difference and visual style below.

Zoom - A leading online video meeting application, Zoom primarily caters to formal settings such as business meetings and educational purposes. The platform prioritizes simplicity and formality in its interface and features, providing users with a straightforward and efficient way to conduct virtual meetings.
TikTok - A popular video-sharing platform, TikTok targets a predominantly youthful audience. With a focus on entertaining and engaging content, TikTok fosters creativity and humor among its users. Its visual style is characterized by vibrant colors, dynamic transitions, and an overall youthful aesthetic, reflecting its appeal to younger demographics.
Facebook - As a prominent social networking application, Facebook offers a diverse range of features beyond video sharing. While video sharing is not its primary function, it is widely used and accepted among users of all ages and backgrounds. Facebook's visual style is relatively neutral and adaptable, catering to a broad audience with its user-friendly interface and familiar design elements

Tone

The brand aims to communicate with its audience using a light, warm, and cheerful tone, evoking feelings of warmth, relaxation, and happiness. Key descriptors such as warm, relaxed, and colorful will be used to encapsulate the essence of the brand.

Message

Our brand endeavors to convey a message of solidarity to those affected by the pandemic, reassuring them that they are not alone in their struggles. Through our platform, we aim to instill courage, belief, hope, and happiness, inspiring our audience to find strength in unity as we face these challenges together.

Logo Development

Drawing inspiration from the mood board, our brand will feature warm and light colors, while adopting vivid and cheerful forms to create a bright and uplifting visual experience.

These sketches represent various concepts for the logo, with some emphasizing the typeface, others the content, and some focusing on the overall delivery of the design.

Drawing inspiration from the logo sketches, the final logos are now in development. Each design integrates elements from the sketches to create a cohesive visual identity. Two versions of the logo are being crafted: one featuring the full brand name for formal occasions, and a simplified version for more casual use. These logos will offer versatility and adaptability for various branding needs.

"Friend Family Future" has been chosen as our tagline. This succinct phrase aptly communicates our brand's emphasis on fostering connections, nurturing relationships, and embracing the possibilities of the future.