client

YEAR

2019

PARTICIPANT

Rui Duan

services

Illustration, Typography Design

Illustration—

Typography Design

Refine the typography design by incorporating letterforms, words, phrases, and calendar elements.

Letter and Word Composition

Letter Composition

In crafting the letter composition, I've opted to feature the letter "z" prominently. Initially, I must determine the most suitable font for this endeavor. After scrutinizing several font sketches for the letter "z", I've discerned that both "Franklin Gothic Heavy" and "Glypha LT Bold Italic" possess attributes conducive to the composition's success.

Different Font type Skecthes
Four Composition Sketches

I've developed four composition sketches centered around the letter "z", each embodying distinct themes. The initial composition aims to evoke a sensation of cracking, while the second portrays imagery of locks and chains. The third composition captures the essence of sharp fragments, while the final sketch draws inspiration from the art of rock balancing.

Letter Composition 1&2

In the first composition, the letter "z" forms the structure of a wall, with smaller "z" characters in black and white depicting cracks within the wall. The interplay of black and white, negative and positive space, lends a sense of volume and depth to the composition. The second composition takes the shape of a lock and chain. Multiple "z" characters, uniform in size, come together to form the chains, radiating outward from a central lock. This arrangement intensifies the tension within the composition.

Letter Composition 3&4

In the third composition, I made a slight adjustment to the previous concept. Rather than sharp fragments, the letter "z" is placed at the center with a pattern, accompanied by additional patterns on either side. This modification enhances the visual appeal and balance of the composition. The fourth composition draws inspiration from the art of rock balancing. It features one letter serving as the base, upon which different letters are carefully stacked on top. This arrangement captures the essence of equilibrium and harmony in the design.

Word Composition Sketches

These four sketches represent potential compositions for the word 'Doubt,' each design crafted to visually convey its inherent meaning

Word Composition 1&2

The first two compositions depict question marks to symbolize the essence of the word. In the initial composition, slight scaling and rotation of the letters "u" and "o" are employed to form the structure of the question mark. Conversely, the second composition utilizes all the letters to craft the shape of the question mark.

Word Composition 3&4

In composition 3, the letter "t" is showing like a cross, and the inclined angle presenting the question about religious beliefs. In the last composition, different size and direction of the letters showing puzzles and messy related to "doubt".

Letterl and Paragraphy Composition

Each composition masterfully emphasizes the individual components of letter, title, and paragraph, contributing to their distinct visual impact.

Expressive Typography

Sketches for the Phrase
Expressive Typography 1&2

The first layout draws inspiration from the pop art style, characterized by its vibrant colors and playful expressions, which effectively convey the essence of the phrase. On the other hand, the second layout portrays "anger" through the imagery of fire, with other elements appearing scorched, further intensifying the emotive impact of the design.

Expressive Typography 3&4

Calendar Design