TVC project (Captured Monments)

The TVC storyline follows a female character embarking on a journey to various destinations, capturing and preserving every beautiful moment with the innovative recording contact lens.

Striving for a harmonious balance between softness and strength, the goal is to sculpt a body shape that resonates with active women while maintaining a realistic human form. Options No. 1 portrays proportions reminiscent of a child, lacking the desired athleticism. No. 2 veers towards a slightly heavier physique, suggesting less engagement in exercise. No. 3 appears too slender, lacking the muscular definition desired. No. 4 exhibits a body shape that feels overly rigid, lacking the desired curves. However, No. 5, with its adjusted leg length, strikes a closer resemblance to the ideal physique, embodying the desired blend of softness, power, and realistic proportions.

Experimenting with various facial features, the focus is on finding the most suitable depiction for a character representing the contact lens product. Among the options, No. 4 emerges as the most fitting choice. Its larger eyes effectively highlight the product, aligning with the emphasis on eye-catching features. Additionally, simplifying the nose and mouth while accentuating the eyes further enhances the character's appeal. By directing the eyebrows towards the center, the eyes are highlighted even more prominently, drawing attention to the product being showcased.

Exploring various hairstyles for the character, the preference leans towards long hair due to its graceful movement during animation. Among the options, No. 2 stands out as the most appealing choice, exuding a softer and more feminine vibe. This hairstyle complements the character's overall aesthetic, enhancing her attractiveness while maintaining a sense of elegance and fluidity.

To facilitate animation and create a softer aesthetic reminiscent of The Little Mermaid, the character's hair will be divided into three distinct sections: the front right bang, the front left bang, and the remaining back hair. Each section will maintain a curved margin to enhance the sense of softness and fluidity. This division allows for greater ease of movement and articulation during animation, while still preserving the character's graceful appearance.

In crafting the character's costume design, simplicity is paramount to evoke a sense of closeness to nature. Given the product's focus on preserving life's moments and emotions, the attire should reflect a timeless and organic feel. Drawing inspiration from traditional paintings, a simple white dress emerges as the ideal choice for its understated elegance and purity. This minimalist design not only complements the character's serene demeanor but also aligns with the product's goal of marrying advanced technology with humanity's fundamental desires.

Considering the character's need to engage in various actions such as climbing, the dress design has been adjusted to ensure practicality and freedom of movement while maintaining its simplicity and elegance. The modified dress features a slightly shorter hemline and a lightweight, breathable fabric to facilitate ease of movement. Additionally, strategic seam placements and a tailored fit allow for enhanced flexibility without compromising the overall aesthetic appeal. These adjustments ensure that the character can seamlessly perform a range of activities while still exuding the desired natural and timeless charm.

Drawing inspiration from the renowned Hong Kong illustrator Victo Nagi, known for her distinct use of bold lines and vibrant colors, the aim is to infuse the TVC animation with elements of her signature style while simplifying it for adaptation. Nagi's palette of oranges, reds, greens, and browns will be incorporated to evoke a traditional yet lively atmosphere. Emphasis will be placed on using colorful outlines to infuse energy and movement into the characters and scenes, akin to Nagi's dynamic storytelling approach. Simplifying Nagi's intricate detailing while maintaining the essence of her style will ensure that the TVC animation retains a fancy and captivating feel, while also effectively conveying the product's message and narrative.

For the character color design, the dress color from option No. 1 will be selected, providing a simple and elegant white hue that aligns with the desired aesthetic of closeness to nature. Additionally, the character color from option No. 2 will be chosen to complement the dress color and enhance the overall visual appeal.

Storyboard Version 1

The setting unfolds in a fantastical realm where fish gracefully traverse the skies, and surreal plants sway with ethereal beauty. Here, the ocean seamlessly melds with the sky, creating a breathtaking landscape that captivates the imagination.

The scene begins with a captivating close-up of the protagonist's eyes, showing our product first. We then transition to her scaling a majestic cliff, her hands gripping the rugged surface with unwavering resolve. As she climbs, a school of iridescent fish gracefully glides by, their scales glistening in the sunlight like shimmering jewels adorning the sky.

In a seamless transition, the fish magically transform into a delicate flower cradled in her hand, symbolizing the ever-changing beauty of her surroundings. Her adventure leads her to a serene river adorned with floating flowers. With a leap of faith, she plunges into the crystalline waters, disappearing into the depths below.

Emerging from the river, she finds herself amidst billowing clouds, their ethereal embrace enveloping her in a surreal landscape of dreams. Raising her gaze, she beholds the moon nestled within a mystical forest, its enchanting glow casting a spellbinding aura over the scene.

As the camera zooms out, we realize that all these breathtaking moments were captured by the protagonist's recording contact lens, playing back on a television screen. The camera then focuses on her face, zooming in on her eyes, which seamlessly transition into the product logo—a symbol of the lens's ability to capture life's extraordinary moments.

The screen gently fades to reveal the tagline: "Never miss the moment," followed by the logo animation, serving as a poignant reminder of the product's remarkable capacity to immortalize the beauty and wonder of life.

Here are some environment sketches capturing fantastical landscapes.

To better resonate with potential customers, it's crucial to showcase the product's functionality in real-world settings.

Storyboard Version 2

Adjusting the environment setting to reflect the real world, the story unfolds with the protagonist navigating everyday surroundings. Instead of fish, a hot air balloon now gracefully drifts across the sky, symbolizing adventure and freedom. Furthermore, the sky and ocean are portrayed as separate scenes, anchoring the narrative in recognizable settings while maintaining a sense of wonder and possibility.

Storyboard Version 3(Final)

Modifying the environment setting, the story now unfolds in the real world, with the protagonist navigating everyday surroundings. Instead of a hot air balloon, a flock of birds gracefully glides across the sky, imbuing the scene with dynamic movement and enhancing the visual appeal of the character's actions during animation.

The sequence begins with a close-up of a pair of eyes, emphasizing the product. As the scene transitions, the audience observes a girl scaling a mountain, with a distant bird flock gradually approaching. The perspective then shifts to the girl's viewpoint, revealing the recording function of the contact lenses. Subsequently, the bird flock fills the frame, transforming into a delicate flower, symbolizing the seamless capture of life's fleeting moments.

As the camera zooms out, a reflection is revealed in one eye, capturing the surroundings. The eye gently closes, seamlessly transitioning into the shape of a ship. Within the vessel, the girl sits contemplatively, holding the flower in her hand as she gazes out at the water. From her perspective, she tenderly releases the flower into the gentle currents below. The scene transitions to underwater, where the girl gracefully dives into the depths, immersing herself in the tranquil beauty beneath the surface.

Emerging from the water, the girl makes her way into a lush forest, her curiosity piqued by the enchanting surroundings. As she gazes upward, the camera zooms in on the moon, highlighting its mesmerizing presence in the night sky. The scene then transitions to a close-up of the girl's eye, reflecting the camera reveals the transfer of recordings from the contact lenses to a nearby device through Bluetooth technology, showcasing the product's innovative capabilities.

The frame transitions to a close-up, seamlessly morphing into the brand logo, symbolizing the culmination of the protagonist's journey and the integration of the product into her experiences.

Color Script

This is the initial version of the color script for storyboard version 2. The red hue of the air balloon stands out too prominently, prompting a need for adjustment to achieve better visual balance and harmony within the scene.

This color script is specifically designed for storyboard version 3, aiming to infuse the real-world setting with a sense of whimsy and fantasy. To achieve this, an extensive palette of cool-toned colors, including blues and purples, will be utilized. These hues will imbue the scenes with a dreamlike quality, elevating the overall fanciful ambiance of the narrative.

Tailored to the storyline, the color scheme is orchestrated to evoke a fantastical ambiance. In daylight scenes, complementary colors provide a vibrant backdrop while purple hues adorn the bird flock, contrasting against the white-clad character to make them stand out. As the narrative transitions to night, an analogous color scheme centered around purple tones creates a mysterious atmosphere, with the bird's color serving as a transformative link between day and night. Subsequently, as the character plunges into the water, the purple gradually shifts to blue, setting the tone for underwater sequences. Underwater actions are bathed in blue tones, merging with hints of purple to maintain continuity. The final night scene in the forest continues the blue and purple theme, infusing the setting with an ethereal quality. Concluding the story, the room scene utilizes pink hues to evoke a cozy and relaxed ambiance, providing a comforting denouement to the fantastical journey.

For the Ident animation, the focus will be on showcasing the product's functionality. The logo, shaped like an eye, serves as a direct representation of the product. As the eye opens, intricate patterns will rotate, resembling the workings of a clock. This design choice emphasizes the product's purpose of capturing and preserving every moment, highlighting its significance in the context of time. To enhance visual appeal, multifaceted effects will be incorporated, adding depth and dimension to the animation. Additionally, the text animation will be revamped to make it more engaging and dynamic, further captivating the audience's attention.

Animatic Version 1

In this animatic, the background music lacks depth and fails to effectively convey the product's function.

Animatic Version 2

In this animatic, the pacing of the actions is too rapid, necessitating adjustments to the timing.

Environment Testing

Referring to the color script, the entire scene will be imbued with a blueish tint to tone down the brightness of the colors. Additionally, the character's color will be adjusted to incorporate more blue tones, ensuring she blends seamlessly with the underwater environment.

Evironment Development

Selecting three scenes for animation testing to evaluate character actions and timing.

Performing water animation testing in Adobe After Effects to create realistic movement effects for the flower and river.

Incorporate a moving circle of light into the character's eye to visually indicate the functionality of the contact lenses.

Integrate video content into the device display, utilizing masks to ensure seamless integration with hand movements and prevent blocking of certain parts of the screen.

Include the logo and credits, and incorporate sound effects such as birds flying, water moving, camera operation, and more. Additionally, select background music to enhance the overall atmosphere of the animation.